Quickflix delivers 10% customer growth in December quarter
Quickflix continued its growth trajectory in the December quarter, adding over 10,000 new customers and experiencing strong demand for its streaming service.
Total active customers increased by 10% to 120,800 in the quarter including 18,552 trialists. The addition of new customers was achieved through a number of promotional channels including the company’s comprehensive network of consumer electronic device partners.
The number of paying customers grew by 4% during the quarter to 102,248. The number of paying customers at the date of this report has continued to increase as trialists convert and stay with the service.
Revenue in the December quarter was $4.8 million, 5% lower than the previous quarter. In the first weeks of the current quarter revenue is tracking higher on the larger base of paying customers. Net operating and investing cash outflow for the quarter was $0.93 million.
Streaming momentum continued to build in the quarter with the numbers of hours streamed increasing by 23% over the previous quarter. The level of streaming was 40% higher than the equivalent period in the prior year.
New platforms launched during the quarter including PlayStation 4, LG Smart TVs, TiVo and Amazon Kindle Fire added to the demand.
Key highlights in the December quarter were:
• Total active customers of 120,800, an increase of 10% cent on previous quarter, including 18,552 trialists;
• Paying customers 102,248, 4% up on previous quarter;
• Paying subscriber churn of 5.1%, a 7% improvement on last quarter;
• Revenue receipts of $4.8 million, down 5%;
• R&D tax rebate of $0.9 million received;
• Net operating and investing cash outflow increased by $0.17 million to $0.93 million;
• Equity capital raising of $5.5 million including conversion of debt to equity; and
• Cash reserves at the end of December were $5.2 million.