Russel Howcroft has resigned from his role as executive general manager at Network Ten Melbourne.
Howcroft will leave the company on February 24 next year, after which he is set to move to PwC, where he will take up the newly created role of Chief Creative Officer. He will also be a leader in the firm’s new CMO Advisory Practice.
Network Ten CEO Paul Anderson said it was sad to announce Howcroft’s departure, noting his important and valuable contribution to the network since he became executive GM in 2013.
“As part of the executive leadership team, he played a key role in developing and executing the strategy that has led to Ten’s ratings and revenue revival.
“He was also one of the driving forces behind, and currently chairs, ThinkTV, the marketing and research group set up earlier this year to promote television’s scale and effectiveness for advertisers across all screens,” Anderson said.
“Russel brought great commitment and passion to his role at Ten. He leaves with our sincere thanks and our very best wishes for his future endeavours.”
Howcroft in turn said that “Paul Anderson, my management colleagues, the Board and all the staff at Network Ten have made my time here highly enjoyable."
“We have had some great wins over the past four years and I am sure there will be more success stories from Ten in the coming months and years.”
PwC CEO Luke Sayers said: “Russel is one of the most outstanding media, brand and marketing executives in this country so we are delighted he is joining PwC.”