SAFC announces Digital360Lab

30 August, 2012 by IF

Press release from SAFC

The South Australian Film Corporation (SAFC) is thrilled to announce the launch of Digital360Lab. Aimed at South Australian content creators keen to explore the changing digital landscape, Digital360Lab will equip producers, writers and developers of feature film, television, interactive and multiplatform projects to take advantage of the burgeoning possibilities in the digital space.


Select teams will be taken through a step-by-step project scoping and planning process designed to support the creative and business potential of their projects in light of changes in international finance and distribution, and the new opportunities available through digital media.

Announcing the program, CEO Richard Harris said, “Right now, there are incredible opportunities opening up in the digital realm for filmmakers, but many are still trying to get a handle on what it all means, where the revenue lies, and what traps to watch out for. Digital360Lab is a unique flagship program that will provide SA filmmakers with answers to these questions and more, with a focus on individual teams and their projects. It will provide them with everything they wanted to know about the digital landscape but were too afraid to ask.”

Conducted over a six month period from November to May 2013, participants will be guided through a curriculum which will be tailored to meet the particular needs of their projects and teams. This will include attending a series of seminars and bespoke workshops alongside consultation sessions with mentors matched to suit the selected projects. Lab participants will also be eligible to apply for prototyping funds. The Lab will also provide opportunities for the broader industry to attend a series of seminars.

The lab will be guided by leading industry professionals including Jennifer Wilson, Gary Hayes, Mike Jones and Simon Britton. The Lab will also feature representatives from YouTube and Pozible, and other international digital media leaders soon to be announced.

The Lab program will conclude with each team pitching their presentation to an industry panel comprised of SAFC staff, industry professionals, broadcasters and online video aggregators.

Guidelines and Applications forms will be available for download from from Monday 17 September. Final date to lodge applications is COB Monday 15 October.








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