Scott Mota joins Dendy as head of marketing
Scott Mota, former marketing director at Freeview TV, has been appointed head of marketing at Dendy. Reporting directly to Dendy/Icon CEO Greg Hughes, he’ll lead business initiatives across the company’s cinemas and on-demand platform, Dendy Direct.
Prior to his most recent role at Freeview, Mota was head of marketing for Foxtel’s Lifestyle Channels. He’s also worked at Hasbro, Warner Bros and 20th Century Fox.
“Scott’s wide experience demonstrates his skill and passion for the Australian entertainment industry," said Hughes. "I’m excited to see him lead the Dendy team through a raft of great new initiatives in the marketing and digital spaces."
Mota joins Dendy as it prepares to open its fifth cinema in Australia – at Cooparoo, Brisbane – later this year. He replaces Kate Stapleton, who is relocating interstate after more than eight years with Dendy/Icon.