The Melbourne Cup has helped the Seven Network break the record for the Australia's largest live streamed event on its new online platform PLUS7.
More than 488,000 Australians streamed the coverage across the day and there were more than 300,000 concurrent streams during the main race.
Yahoo7 chief executive, Ed Harrison, said it was the perfect launch for the new PLUS7 Live streaming service.
"To launch Live streaming on PLUS7 with record breaking numbers demonstrates the demand for this service, and we're excited to add even more great features as we continue to grow PLUS7," he said.
Seven chief digital officer, Clive Dickens, said the race did not break the internet, but it did break streaming records.
"Now we are streaming all of our channels 24/7, we can't wait to bring the Australian Open and Olympics to millions more mobile Australians next year," he said.
Akamai Technologies Asia Pacific chief media strategist, David Habben, said based on stats on concurrent users and peak traffic, yesterday’s live stream of the Melbourne Cup on Channel 7 was likely the largest online event of its kind in Australia.
"To put that into perspective, the audience of over 300,000 was more than three times larger than the Australian live stream of the FIFA World Cup, and almost double the peak traffic," he said.
The new Live streaming on PLUS7 offers all Seven Network broadcast channels for free.