The Seven Network and Discovery today announced they will be partners in a new Australian free-to-air food network.
Launching on December 1, 7food network will serve up international franchises including Iron Chef America, Cutthroat Kitchen, Chopped, Diners, Drive-Ins & Dives and Cake Wars as well as culinary shows from Seven.
The initiative is no great shock since SBS announced it would rebrand its food network as SBS Food next month after a three-year output deal with Discovery’s Scripps Networks Interactive (SNI) expires.
Discovery’s Food Network is available in more than 160 countries with a potential reach of 180 million people.
The end of SBS’s output deal means the Discovery/SNI library including Zumbo’s Just Desserts, Anh Does Vietnam, My France with Manu and Around the World with Manu moves to the new channel.
It will also reheat Seven programming including My Kitchen Rules and Better Homes and Gardens. Seven said it would reveal its original content plans for 7food network in due course.
Seven’s head of scheduling Brook Hall said: “Food is a major part of our DNA at Seven and always has been. Food brings Australians together with the people they love and food brings audiences to the screens of Seven. We’re excited for 7food network to serve our core 25-54 audience more quality food from home and abroad, anytime, on every platform, backed by the power of Seven.”
On December 1 in New Zealand Discovery will rebrand its locally-owned and operated channel Food TV as Food Network, which screens on satcaster Sky.