Seven Studios CEO Therese Hegarty.
Seven Studios has signed a major content deal with Facebook, the first of its kind in Australia.
It will see the Seven West Media company launch a slate of new original digital series across the Facebook platform, and also extend the reach of existing brands including My Kitchen Rules, Home and Away, Better Homes and Gardens and House Rules.
Matt Apps, executive producer and digital content lead, will oversee the initiative for Seven Studios and while Amber Brown, from entertainment and media partnerships at Facebook, will lead the rollout. The first content will launch on June 17.
Seven Studios CEO Therese Hegarty said: “We’re thrilled to be partnering with Facebook and giving fans a deeper interactive experience into the shows that they love.
“Original content from our biggest and best brands will be published daily, providing a major promotional extension for Australia’s most loved shows while complimenting their place on 7 and 7plus.
“The deal will help Seven reach and engage even more people, giving fans more of what they love and giving a boost to our commercial partners.”
Facebook Australia MD William Easton said: “Facebook Watch is a personalised video experience that connects people, where watching is social and interactive. Seven creates premium programming that Australian’s want to talk about and form friendships around. We are excited to invest in content that ignites this type of conversation and connection.
“This partnership will compliment Seven’s TV viewership, offering programming that extends from what was viewed on-air.”