Shine Australia has appointed commercial director Tim Robinson as chief operating officer.

Robinson will be reporting to chief executive Mark Fennessy and will be responsible for the performance of the company's business units.

He will also provide operational, strategic and commercial direction and oversee the company’s human resources, business affairs and development and financial areas.

Robinson joined Shine Australia last October as commercial director after serving the same role in Shine Group, Europe.

In a statement, Fennessy said: "Great people are our currency at Shine and Tim has proven himself an outstanding executive. I congratulate him on a much deserved promotion."

Shine are responsible for Australian shows such as MasterChef, The Biggest Loser and Australia's Next Top Model.

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