Socceroos World Cup Anthem in 3D

21 May, 2010 by IF

Bringing the 3D entertainment revolution to the Australian music industry, Sony today announced that it will record and deliver its first music video in Australia in a stunning and immersive 3D experience.

Sony Music Entertainment’s Aussie electro-pop group, Rogue Traders, will be filmed using Sony’s professional 3D equipment performing their new single, Hearts Beat as One, which will be released as the rousing Qantas Socceroos team anthem for the 2010 FIFA World CupTM.

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3D technology in Australia continues to generate unprecedented excitement for home entertainment across movies, gaming and sports. This excitement is set to continue as Sony pushes the boundaries of its 3D expertise to produce music videos from leading Australian artists, using its cutting-edge 3D equipment.

Directed by Mark Alston from Starchild Productions and filmed in Melbourne and Sydney in May, the 3D music video will bring to life the Rogue Traders’ performance of Hearts Beat as One, while a cast of Qantas Socceroos players provides an energetic backdrop to the 3D musical experience.

Fans will be able to feel as though they are front row at a Rogue Traders gig while Socceroos action explodes off the screen and into the lounge room, giving viewers a taste of what they can expect when the 2010 FIFA World CupTM becomes the first global sporting event to be filmed in 3D by Sony in June.

“The potential of movies, sports and gaming in 3D is already evident and as the hype around 3D continues to build, Sony remains at the forefront of delivering unique experiences from the lens to the lounge room,” said Carl Rose, Managing Director, Sony Australia and New Zealand. “Sony’s unique understanding of entertainment and the important visual experience of music has made the filming of this 3D music video in Australia possible.”

Denis Handlin AM, Chairman and CEO, Sony Music Entertainment Australia and New Zealand, added, “Sony Music has long been a leader in delivering exceptional entertainment experiences by connecting music lovers with the creativity and talent of our artists. 3D offers a huge opportunity for the Australian music industry and will be a whole new way to get up close to your favourite acts and artists, just like being at a gig.”

The audio track of Hearts Beat as One will be available to download from Monday, 24 May, while the 3D video will premiere in early June. The track and video will also feature up to 100 heartbeats from Australians that donated their heartbeats at the Westfield Pulse of the Nation events held at Westfield centres nationally in May. The names of all Australians who donated their heartbeats for the Hearts Beats as One track will be presented in a commemorative book to the Socceroos at the 2010 FIFA World CupTM in South Africa.

For more information about Sony 3D, check out the 3D World created by Sony video on YouTube – http://www.youtube.com/watch?v=IRGwMv8ZdFk

 

 

 

 

 

 

 

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