[Press Release by Tsuki]
Next week, on 24th and 25th October, Sydney’s Chauvel Cinema will come alive with the buzz of talented filmmakers at the 9th annual SPAA Fringe conference. Continuing the tradition of showcasing innovative and aspirational speakers, delegates will be delighted to know that LAMP Director Gary Hayes; award winning Executive Producer Sue Maslin (Celebrity: Dominick Dunn, Japanese Story); and Phil Lloyd, (Writer), Reuben Field (Post Production Supervisor) and Dean Bates (Producer) from Review with Myles Barlow will also be sharing their insights.
“Gary Hayes is one of Australia’s leading authorities on cross media. He led the new media division at the BBC for several years and is called on to speak at all the major international digital events. Cross platform is such a massive, evolving beast and this important session is to bring us up to speed with what is happening now. Luckily for us Gary lives and works in Sydney (at AFTRS) – frankly he was a no brainer.”
Gaylee Butler, SPAA Fringe Curator
Hayes is the Director of LAMP (Laboratory for Advanced Media Production) and Head of Virtual Worlds, The Project Factory. At SPAA Fringe, Hayes will look at the existing and future forms of entertainment by studying successful case studies of ‘connected’ entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
"Social Media Entertainment at its simplest level is large connected online communities creating, commenting, sharing and playing with content. As eyeballs move from traditional distribution screens, so do the advertisers and so does your funding. Be prepared for the future and start to understand how to really engage with the participatory audience, learn how to engage by having a conversation with them rather than shouting at them."
Gary Hayes, Director at LAMP
Sue Maslin is an award-winning producer with credits including the feature films Road To Nhill and Japanese Story. She has independently produced many documentaries and is Executive Producer Of Celebrity: Dominick Dunne, which premiered to sell out audiences at the 2008 Melbourne International Film Festival. Her session will look at alternative ways of managing business and financing projects in the new ‘Offset’ environment as well as retaining and exploiting content rights across all screens – cinema, television and digital on-line. Celebrity: Dominique Dunn will open theatrically on the opening night of SPAA Fringe, where delegates will receive a discount by presenting their badge.
“SPAA Fringe attracts emerging and experienced filmmakers who are prepared to think outside the box. It provides the perfect opportunity to engage with the comprehensively changing screen industry landscape and the kind of methodologies and screen content which will be relevant in the future. All bets are off as far as I’m concerned. Expect really exciting and challenging times ahead.”
Sue Maslin, Film Art Media
Review with Myles Barlow was conceived by long-time friends Lloyd and Trent O’Donnell (Co-creators) who originally intended the show to be short interstitials, one review per episode. In 2007, Lloyd and O’Donnell brought the idea to Starchild Productions, the Darlinghurst partnership of producer Bates and director Field. Together, the four developed the project in their down time. Review with Myles Barlow looks at the triviality of critics who ‘waste time’ on matters such as film, food or art. The show follows one man who dares to review all facets of life – our experiences, our emotions, our deepest, darkest desires – to rate them out of five stars.
“The team behind Review with Myles Barlow are interesting for a number of reasons. They go to air on ABCTV on 16 October so the show is fresh as a fish. To raise awareness they have a really clever viral campaign going on and their low budget means that the set is entirely created in post– production.”
Gaylee Butler, SPAA Fringe Curator
Friday 24 October, Chauvel Cinema, Sydney
7:30pm – 9:00pm Film Screening: Celebrity: Dominique Dunn
Saturday 25 October, Chauvel Cinema, Sydney
9:00am – 10:00am Gary Hayes
10:15am – 11:30pm Phil Lloyd, Trent O’Donnell, Dean Bates & Reuben Field
1:45pm – 3:00pm Sue Maslin for Celebrity: Dominique Dunn
Tickets can be purchased at www.spaa.org.au/fringe or call (02) 9360-8988.
Start getting connected now. Sign up to Facebook and become a friend of Fringe!