Spirit Films and San Remo connects families through cuisine

18 May, 2011 by IF

Press Release from Gray Management Group

Production Company, Spirit Films, has produced the latest San Remo television commercial Combinations showing families coming together.


The idea of Combinations came from the insight that the structure of Australian families has changed; it’s no longer the conventional, nuclear family consisting of mum, dad and two kids. In the same way, pasta is no longer just Spaghetti Bolognaise – there is a wide variety of pasta shapes and recipes that Australian families can enjoy. This new TVC represents all the different, modern day families and the ability for a great pasta meal to bring a family together.

Produced by Spirit Films in collaboration with advertising agency Clemenger BBDO Adelaide, the TVC directed by Roh Smith effectively engages viewer interest, switching between multiple family dinner scenes and capturing the sharing nature of a meal.

Annalise Menzel, Producer of the commercial says, “It is a pleasure to work with San Remo once again, producing a TVC to connect to all Australian families. It has a real, heart-warming feel, bringing a sense of comfort and familiarity to the viewer.”

Michael Neale, Head of Marketing and Sales for San Remo says, “The TVC is a continuation of ‘We’re Family’ theme apparent in previous campaigns. San Remo has been a part of families for more than 60 years, and, as a family company, we believe in strong family values. The scenes from our latest TVC show that “Family” is an inclusive concept. Families are really about people who care for each other.”