Spirit Films studies Adelaide for new campaign

12 July, 2011 by IF

Press Release from Gray Management Group

Spirit Films has produced a series of short films for Study Adelaide’s latest community support campaign, aimed at promoting Adelaide as an ideal place to study and live. Each story features ways in which international students are integrated into Adelaide’s local lifestyle, highlighting active community support groups and programs available.


Footage was shot at a plethora of Adelaide’s most iconic locations including Glenelg, AAMI Stadium, the Art Gallery of South Australia and the Adelaide Central Markets. Several locations within Adelaide are also featured and in true documentary style snippets in homes, businesses, cafes and bars, cars and busses bringing each story to life.

Two vignettes highlight local experiences including an AFL Port Adelaide football match as well as a surf school session with Surfing South Australia, both synonymous with Adelaide’s local lifestyle.

Another two films focus on how Adelaide locals have forged relationships with international students that have resulted in employment opportunities within the local community. The Lazy Cafe at Glenelg is featured; a partnership of four Chinese students who opened the business to pay their way through university. The other, features a touching story of an international student who through his part-time job at the Adelaide Central Market, has formed a close relationship with the business owner and his family.

The final documentary-inspired film features an interview with two South Australian locals who created Insider Guides, a one stop shop guide for international students getting to know Adelaide; where to shop, eat, and party, how to get around, and what adventures and events are must-see while living in Adelaide.

Spirit Films’ Director – Roh Smith and Director of Photography – Nima Nabili-Rad worked collaboratively with Spirit Films on the innovative series. “I had a great time working with real people and exploring their worlds. This project was also a good chance to really test out the Canon 5D camera and examine where it fits in my brand of filmmaking,” says Smith.

The beautifully crafted documentary style films for the online campaign are set to go live Thursday 7 July. The five films will serve to attract international students to study in Adelaide via Study Adelaide’s official government website – www.studyadelaide.com.au

Spirit Films’ Director – Roh Smith says, “The study Adelaide project was a wonderful opportunity to explore longer forms of online advertising.”

Study Adelaide Chief Executive Denise von Wald says the films reinforce Adelaide’s reputation as one of the world’s premier learning cities. “Roh has captured the beauty of Adelaide and the ease in which South Australians form meaningful relationships with international students in a way that will engage large and diverse international audiences,” says Ms von Wald.