Network Ten has capitalised on the success of drama series Offspring by releasing a corresponding app entitled Offspring: Moving In.
The free app, announced today, will provide fans with puzzles, exclusive scenes and information about a character yet to appear on the show.
Network Ten’s Chief Digital Officer, Rebekah Horne, said: “Offspring fans have received exclusive content ahead of on-air broadcast throughout the entire series. This year, we are delighted to reward fans with something innovative ahead of the launch of Series Four.”
The decision to create the app reflects an industry-wide evolution toward multi-platform content.
Horne said Offspring had already enjoyed strong audience engagement through their social media sites and the network wanted to enhance that level of communication.
“Offspring’s social extensions are hugely popular, with audiences increasingly engaged from series to series. The addition of Offspring: Moving In should deepen the level of engagement with TEN’s hit Australian drama,” she said.
The first series of Offspring screened on Channel 10 in 2010. The show was renewed for a fourth and fifth season on July 12 last year.
Offspring: Moving In is powered by Intel and is available to download from Apple iTunes app story and Google Play from today.