Ten rebrands and confirms launch of 10 All Access
Network Ten has rebranded its flagship and digital channels One and Eleven and will launch direct-to-consumer streaming and VOD service 10 All Access in December.
The new platform, which will sit alongside streaming and catch-up player 10 Play, will offer more than 7,000 commercial-free episodes including three CBS All Access original series – Tell Me A Story, One Dollar and Strange Angel.
The CBS-owned broadcaster said it would soon reveal the launch date, pricing and full content library. In the US CBS All Access charges subscribers $US5.99 a month and $US9.99 a month for the advertiser-free service.
Network Ten is now Network 10 with a new logo, colour scheme and tone of voice. One has been rebranded as 10 Boss, targeting women and men over 40, while Eleven has become 10 Peach, aimed at 16-to-39-year-olds looking for escapist entertainment.
Ten’s chief executive Paul Anderson said: “We have changed things up and not only do we have sparkling new looks and brands for 10, 10 Boss, and 10 Peach in 2019, with the imminent launch of 10 All Access and other big initiatives the time is right to connect the whole family of Network 10 platforms and channels.
“We are the adventurous alternative, the network that has always taken risks and tried new things – always with a sense of fun and with content that really engages with our under-50s audience.
“Our aim here is simple: make our brands more distinctive, give them stronger cut-through in a hyper-competitive media sector, ensure greater consistency across our family of brands, strengthen our already deep engagement with audiences and underline our entertainment credentials. If you cut out the jargon, what this means is that TV’s wild child has its voice back.”
The 10 Boss line-up includes Madam Secretary, Judge Judy, Law & Order:SVU, NCIS, NCIS: Los Angeles CSI: Miami CSI: NY, MacGyver and Walker, Texas Ranger.
10 Peach programming includes Neighbours, This is Us, Posh Shop Frock, Stage Mums, Sex And The City, Charmed, The Loop, Supernatural, The Flash, Will & Grace, Two And A Half Men and 100% Hotter.
10 All Access will screen new CBS primetime series months before they air on Network 10 including Happy Together as well as new seasons of MacGyver and The Good Fight.
Dania Ramirez and Davi Santos in ‘Tell Me A Story’ (Photo: Patrick Harbron/CBS © 2018 CBS Interactive.)
Set in New York City, Tell Me A Story re-imagines classic fairy tales as a dark and twisted psychological thriller and stars Kim Cattrall, James Wolk, Billy Magnussen, Dania Ramirez, Danielle Campbell, Dorian Missick, Michael Raymond-James and Davi Santos. The first season interweaves The Three Little Pigs, Little Red Riding Hood and Hansel and Gretel into a subversive tale of love, loss, greed, revenge and murder.
One Dollar is a mystery thriller set in a small rust belt town in post-recession America where a one-dollar bill changing hands connects a group of characters involved in a multiple murder. The path of the one-dollar bill and point of view in each episode paints a picture of a modern American town with deep class and cultural divides that spill into the open as the town’s secrets are revealed. The cast includes Carroll Lynch, Nathaniel Martello-White, Christopher Denham, Philip Ettinger and Kirrilee Berger.
Created by Mark Heyman (Black Swan, The Wrestler) and based on George Pendle’s book of the same name, Strange Angel explores the dramatic intersection between genius and madness, science and science fiction. The story follows Jack Parsons (Jack Reynor), a mysterious and brilliant man in 1930s Los Angeles who by day helps birth American rocketry and by night is a performer of sex rituals and a disciple to an occultist. Aussie Bella Heathcote, Peter Mark Kendall, Rupert Friend and Greg Wise co-star.
The library will include CBS shows such as The Good Wife, NCIS, Frasier, Cheers and Survivor and local series Neighbours, The Bachelor Australia, The Bachelorette Australia, The Living Room and I’m A Celebrity…Get Me Out Of Here!
Anderson said: “It’s great to be working with CBS to give All Access a fresh Aussie twist. 10 All Access fits perfectly into the 10 family and will play a huge part in our future. We want Australians to be able to discover our premium content wherever and however they are looking for entertainment and 10 All Access is an important part of that strategy.”