The Family Law set for Facebook premiere
SBS series The Family Law will premiere on Facebook almost a week before it hits TV screens.
The first episode will be available on Facebook from 5pm Friday January 8 until midnight Sunday January 10, before screening on SBS on Thursday January 14 at 8.30pm.
The new six-part series is based on Benjamin Law's memoir of the same name.
SBS director of TV and online content, Marshall Heald, said SBS needed to move more freely with audiences across platforms.
"We are constantly looking for new and innovative ways to bring SBS content to all Australians, and Facebook offers such a unique one-to-one viewing experience," he said.
"The Family Law is one of SBS’s most hotly anticipated programs for 2016, and we’re thrilled to be able to surprise our audience by inviting them to meet The Laws early with this Australian-first Facebook premiere.”
Facebook's Australian head of technology, entertainment and communications, Jason Juma-Ross, said Facebook was fast becoming the place where people discovered new video content.
"Eleven million Australians visit Facebook each day, 91 per cent of these via a mobile phone.
"We are excited to be partnering with SBS on this first look event and to enable The Family Law to be shown on demand to the broad Facebook audience.”
The Family Law follows a 14 year-old Benjamin as he navigates his identity and his own highly embarrassing family over the course of one stinking hot Queensland summer.