The Tunnel has become the first Australian film to be available for download specifically on the iPad through MoPix’s mobile film distribution platform.
The app, which is being sold for $9.99, includes the full-length feature as well as exclusive behind-the-scenes footage, cast and crew information and over 150 photo gallery images.
“In partnering with MoPix, over 30 million device owners in 91 territories will now be able to take part in “The Tunnel”’ experience,” said executive producer Ahmed Salama of digital marketing agency DLSHS, in a statement.
“Through social media integration via Facebook and Twitter, our fans will also be able to share their experiences with their friends which is what this project has always been all about.”
The Tunnel has followed an experimental distribution strategy. It was first released for free on May 18 across the BitTorrent online network. It has also been released as a two-disc DVD set and was shown on Pay-TV earlier this month. A four week cinema run begins at Hoyts EQ in Sydney, Australia from June 8.
Meanwhile, another Australian screen content app is finding a global audience.
The Australian-designed Nickelodeon iPhone/iPad app, Dora and Diego’s Sticker Safari, has hit the number one position on the Apple App Store’s Top Paid iPad Entertainment Apps category.
The app – an interactive sticker book – was developed by Australian digital company Lycette Bros and released globally on May 28. It is selling for $2.49 for the iPhone and $3.99 for the iPad.
Nickelodeon Australia director of TV and digital content, Hugh Baldwin, said kids want to access content in many formats.
“We’re so excited about the great response and early success of this app, especially since it’s the first time that an Aussie designed Nick app has been given a global release,” he said in a statement.
Nickelodeon Australia has worked with Lycette Bros since 2007, most recently on the Fame Game app, which involved celebrity-based content for the Australian Nickelodeon Kids’ Choice Awards 2010.