Transformers: Dark of the Moon has posted the tenth biggest opening week of all time at the Australian box office.

The third Transformers movie grossed almost $20.2 million in its first week, according to the Motion Picture Distributors Association of Australia, and has had similar success around the world.

It has already grossed $US486.6 million globally and is likely to be the second film this year to break the $US1 billion mark after Pirates of the Caribbean: On Stranger Tides. The release of the final Harry Potter film next week is also likely to threaten several records.

The booming result comes as Deutsche Bank analysts predict a 5 per cent fall in local box office revenue this year, due to the abnormally high returns generated by James Cameron's Avatar last year and a weaker release slate across March-April.

"If we adjust for the Avatar factor we estimate that FY11 box office would have increased by 2 per cent, which in our view is a reasonable outcome," Deutsche analysts said.

Avatar grossed $116 million over December 2010 and January 2011. The next highest grossing film is Titanic, which grossed $58 million (approximately $82 million after adjusting for inflation) in 1998.

The Australian box office has risen by an annual average of 5.1 per cent over the past ten years, falling just twice: in 2000 after the Star Wars series and in 2005 after the Lord of the Rings series, according to Deutsche.

Source: MPDAA

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2 Comments

  1. Why do you persist in republishing meaningless corporate media releases without at least doing the sums needed to inflation adjust the Top 10 figures – the only meaningful measure on a box office basis.If that’s too hard (and yes, it is complicated), simply publish a list of the films that have sold the most tickets. The latter are the figures used by various overseas film industries including the French and German, for the obvious reason that they are a truer measure of popularity than non-inflation adjusted gross earnings. Please show some professionalism and stop being corporate shills.

  2. Why is a list of the number of tickets sold more valid than the amount of money a movie makes? If you’re going to bother publishing box office stats at all, then surely the amount of money the studio is collecting is the most important factor. When you get down to it, the only people who should really care about box office are the people who actually receive the returns; if two people saw their movie and paid a total of $30, I would assume they’d be more interested in that than the four people who paid a total of $24 at a discount movie house.

    I’m only interested in box office in a sort-of passing “Oh, people are so stupid for wanting to see Kevin James in another movie” or “Hey, The Sub-Mariner made a lot of money, they’ll probably make a sequel!”. When it comes down to it, box office is all about the cash total, which is what IF is reporting on.

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