VIDEOCRAFT AUTOMATES LIVE PRODUCTION AT SMPTE 2017

Stands B12 and B14

 SYDNEY, 7 July 2017 – In it’s largest-ever SMPTE presence Videocraft will at this year’s show have a full live automated production demonstration. With no technology expense spared the demo will also include a live streaming interview set on a raised stage will full lighting grid – a first at any SMPTE Australia show. The set will house the very latest in broadcast and studio cameras, EVS, CCU, audio and the all-new Ross Graphite which includes the pure production power of the Ross Carbonite production switcher and more.

 Videocraft MD James Taylor explained, “Our automated live production set will recreate exactly what would be used in any broadcast or studio environment. There will be a schedule of talks from industry and technology leaders and for those who don’t watch them live at the show, every talk will be live streamed over the web. Or if you are visiting the show watch from the show floor or on one of our many monitors on display throughout the booth showcasing the latest in broadcast and production monitors.”

 There will also be dedicated production and postproduction demonstration areas on the Videocraft stand.

 The production area will house the very latest in broadcast and studio cameras including the Sony PXW-FS5, PXW-FS7 II, PMW-F5, PMW-F55, PXW-X500 and PXW-X70, Canon C300 II and Blackmagic Ursa Mini Pro. Alongside the cameras will be a full audio setup using the latest equipment from Sony, Sennheiser and Røde.

In the postproduction area visitors will be able to see all the very latest in storage and editing solutions including four daisy-chained Avid Nexis Pro systems networked via customised workstations with Avid Media Composer, Pro Tools, Adobe Premier Pro and Da Vinci.

 James Taylor concluded, “The production and post production areas on the stand have two common themes – flexibility and connectivity. As a result of these and the automated live production set visitors to the Videocraft stand at SMPTE this year will be able to look, see, touch and feel the very latest in live production and postproduction solutions. This isn’t just a typical tradeshow stand, it’s the real deal.”

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