Village Roadshow co-chief executive, Graham Burke.
Australia's peak body for the promotion of copyright, creative rights and piracy research has been rebranded as Creative Content Australia.
Formerly the IP Awareness Foundation, the organisation has also bolstered its membership with some key appointments.
Village Roadshow co-chief executive, Graham Burke, has been a appointed as chair, while new directors include Hoyts chief executive, Damian Keogh and Walt Disney Studios, GM-Studios, Jo Bladen.
Burke said The IP Awareness Foundation had contributed significantly to the understanding of copyright and its role in our society.
"The research finds that Australians say they are now much more aware that the industry is increasingly making more movies and TV shows available in a timely and affordable way, and I’m looking forward to seeing Creative Content Australia produce new consumer campaigns to highlight the benefits of accessing content legally, as opposed to the great damage caused to our creative industry by piracy,” he said.
Creative Content Australia executive director, Lori Flekser, welcomed the appointment of the new members.
“The aim of our organisation has always been to contribute to a more informed debate about legal access to film and television content," she said.
"Graham, Damian and Jo, along with our existing board members, are passionate about promoting the value of copyright.
"They are invaluable advocates of Creative Content Australia’s research, educational resources and consumer awareness campaigns.
"While we are starting to see a change in attitude towards piracy, there is still much work to be done.”
Creative Content Australia will continue to add to the considerable body of research on piracy amassed by the organisation since 2007 and will expand distribution of key education resources about copyright to schools across Australia.