Press Release from Miranda Brown Publicity

The South Australian Film Corporation (SAFC) today announced the six teams selected to participate in its new Digital360Lab.

Digital360Lab is a new initiative aimed at developing the skills of South Australian content creators keen to explore and take advantage of the burgeoning possibilities in the digital space.

The successful Digital360Lab applicants are:
• Kirsty Stark & Victoria Cocks (Wastelander Panda/Limbo)
• Sue Brown (Horror Trilogy: Inner Demon/Family Demons/Demonheart)
• Jennifer Jones, Sylvia Warmer and Bowen Ellames (Stasis)
• Kim Mavromatis, Quenten Agius & Alex West (The King’s Seal)
• Alex Blue & Dimitious Poulios (13th Jewel)
• Carlos Alberto, Manrique Clavijo & Ana Maria Mendez Salgado (Miniambra)

The strength of the many applicants led to selection of three additional teams who will join the lab as observers:
• Michael Clarkin, Claire Marshall & David Haddin (Blood and Dust)
• Kristian Moliere & Steve Callen (Cut to the Chase)
• Daniel Joyce & Ryder Grindle (Servo/Untitled Heist Movie)

The successful teams were selected from a very competitive pool of 22 applications assessed by a panel of industry experts including Mike Jones, Kylie Robertson and SAFC representatives.

“The selection committee were blown away by the breadth and depth of applications to Digital360Lab”, said SAFC CEO Richard Harris. “We can’t wait to see how these teams and projects develop with the support of the Lab Mentors over the coming months.”

The lab will commence in early February, with teams taken through a step-by-step scoping and planning process guided by Digital36Lab mentors Gary Hayes (StoryLabs) and Mike Jones (Writer /Producer: Head of Story, Portal Entertainment UK) with specialist sessions to be presented by a range of industry leaders including: Jonathan Reiss (Bomb It and author of Think Outside the Box Office), Corey McAbee (American Astronaut, Stingray Sam), Jennifer Wilson (The Project Factory), Simon Britton (MediaWave) to name a few. The SAFC is also eagerly anticipating the involvement of transmedia consultant Lance Weiller (Pandemic) and games expert Matt Costello in keynote sessions.

As well as encouraging innovative methodologies for project development, the lab will equip teams with the tools to scope and plan the development, production and market pathways of a project through the conventions of a story bible and a transmedia bible. This will include exploration of possible transmedia extensions of the story world, audience engagement strategies, social media, finance and revenue models and deal structures to maximise outcomes for producers.

Digital360 Lab is driven by a strong focus on tangible project outcomes. The lab will provide the six teams with access to scoping funds that will enable creation of discreet prototyping for use as pitching tools to secure investment or release to audiences online.

A number of public sessions where industry will be invited to attend will also be presented. More information about Digital360Lab is available from

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