ABC News 24 celebrates six months

21 January, 2011 by IF

Press release from ABC

Tomorrow marks the six month anniversary since ABC NEWS 24 launched.

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The network has seen a significant increase in audience, reaching 3 million Australians.

Last year, the channel reached an average of 1.5 million viewers each week (10% of the five city population).

Launching during the Federal Election campaign, ABC NEWS 24 reached an average of 1.6 million viewers each week (11% of the five city population) in the first four weeks.

Last week ABC NEWS 24 reached 3 million viewers (20% of the five city population), while covering the Queensland floods.

Not only has there been a significant growth in TV viewership, but online usage has also followed the trend. Since 1st August 2010, 2.5 million streams of ABC NEWS 24 havebeen viewed via ABC News Online and ABC iView.

ABC Director of News, Kate Torney said, “To double the channel’s audience reach in the first six months is a great result and proof that there is a demand for a freeâ€Âtoâ€Âair 24 hour news channel, particularly during times of crises.”

Source: OzTAM metro data & WebTrends data.

Television Reach counts the total number of viewers who watched a channel or program for at least five consecutive minutes.

 

 

 

 

 

 

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