Sydney, Australia – Digital technology and media solutions distributer, Adimex, announces the appointment of Frank Nicolaci as Sales Manager to oversee sales and channel management for Australia and New Zealand.

Frank will work closely with leading broadcast and professional AV and ICT resellers and integrators to build upon existing relationships and develop new business opportunities for Adimex’s broad product portfolio that includes leading brands for Cinema and TV production, storage and workflow management.

Frank’s extensive background in the broadcast and AV industry covers technical and operational roles commencing his broadcast career at the then 0/TEN Network in production and editing roles and later into technology sales and marketing roles with Quinto Communications, Philips Broadcast, Thomson and most recently at Grass Valley.

“To be successful in bringing our specialist products to market, it’s critical that we have a team that can effectively communicate to our channel how the products are applied and their technical and business benefits,” stated Group Managing Director, Andrew Mooney. “With Frank’s wealth of experience in broadcast environments and in sales and marketing, he will add tremendous value to assist the dealers in supplying effective
solutions to their customers.”

Adimex represents leading manufacturers and developers including AJA Video Systems, NewTek, Infortrend, MAXON (CINEMA 4D), G-Technology, ATTO Technology and many others. The company maintains and supports a team of professional resellers and integrators throughout Australia and New Zealand who have the expertise and infrastructure to sell and support the products.

Frank comments, “We’re entering an exciting time. Our vendor’s products facilitate the production of news and entertainment and the development, management and delivery of content across all mediums. They are continually stretching the boundaries with new releases end users have grown to expect from our great brands. Our resellers are the best in the business and with them I look forward to our continued success in bringing
exciting products to market.”

Leave a comment

Your email address will not be published. Required fields are marked *