ARRI Launches ALEXA Studio Camera in Aus and NZ

23 March, 2012 by IF

Press release by ARRI Australia

ARRI Australia officially launched its new ALEXA Studio camera with an industry event held at Red Apple Camera Rentals in Artarmon. The evening saw over 30 industry professionals and DoPs including David Burr ACS, Pieter de Vries, Dan Freene, Ashleigh Carter, Paul Nicola and Nino Tamburri treated to Australia’s first real demo and Q&A on the new camera.


ARRI Australia MD Stefan Sedlmeier kicked off proceedings with an informal explanation on the camera’s new functions, moving very quickly to hands-on demos for all attendees. Sedlmeier said, “There was quite a lot of excitement about the ALEXA Studio with all the attendees keen to try it out in Red Apple’s sleek new showroom. In addition to the ALEXA Studio and ALEXA PLUS demos, we also had the ARRI wireless follow focus system and our new Master Prime 135 lens being used with the cameras.”

The ALEXA Studio features a quiet, adjustable mirror shutter and an optical viewfinder that provides a real-time, high contrast image with true colours. The Studio is a direct response to cinematographers’ requests for a camera that combines the latest in digital image making with traditional elements of the film cameras they have known and trusted for generations. 

David Burr ACS, who also reminisced with an original 1948 Mitchell camera during the evening commented, “The ALEXA Studio will be a very popular camera. The optical viewfinder gives the illusion of shooting with a traditional 35mm or 16mm film camera. It takes you back to the way we used to work.”

Nino Tamburri said, “With the ALEXA Studio you are safe in the knowledge that, in a technical capacity, it easily takes care of so much for you leaving you to concentrate fully on getting the best shot.”

Red Apple Senior Camera Technician Thomaz Labanca added, “The ALEXA Studio is unique as, with the Codex on-board recorder, it captures ARRIRAW. Something that is truly valuable to anyone shooting at this level.”

Another key feature of the ALEXA Studio is its 4:3 sensor, which makes it the only digital camera (aside from the ARRIFLEX D-21) to boast true anamorphic capability. Anamorphic lenses create a unique, cinematic look that has been appreciated by directors and cinematographers for over half a century, and cannot be created in post.

Stefan Sedlmeier concluded, “It was a very successful evening with many of Australia’s top cameramen and DoPs walking away impressed with the ALEXA Studio and I’m delighted to say that Red Apple Camera Rentals have already placed an order for an ALEXA Studio camera and a Master Prime 135 lens as a result.”

The new ARRI ALEXA studio camera and Master Prime 135 lens will feature on the ARRI booth #C6737 at this year’s NAB show in Las Vegas from 16-19 April.