Australia tops DVD sales

17 June, 2010 by IF

By Emma Brown

Australian productions have topped the list of highest earning DVDs for two years in a row.

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Last year, the Baz Luhrmann-directed feature Australia was the biggest selling DVD, while in 2008 the first series of Underbelly topped the list, according to Screen Australia data.

Retail sales for the top 1000 Australian feature films on DVD almost doubled last year, up from $9.9 million to $18.4 million.

Underbelly’s strong sales have continued since its original release and it now has the highest cumulative retail video sales of any Australian program since 2004.

The second series of Underbelly was also the highest earning Australian TV drama last year while the third series – currently screening on Nine – has attracted more than 3.1 million viewers.

Overall Australian-produced titles accounted for 7.6 per cent of the retail value of the top 1000 titles of any program type, slightly down on 7.9 per cent the previous year.

There is also a promising trend for Australian films at the box office with crime thriller Animal Kingdom generating $1.8 million in less than two weeks and Kings of Mykonos: Wog Boy 2 raking in more than $4.6 million.

Top 20 Australian titles on DVD by sales (2009)

Rank
Title
Program type
Distributor
Release date
1
Australia
Movie
Fox
1-Apr-09
2
Underbelly: Series 2: A Tale of Two Cities
TV drama
Channel 9
27-May-09
3
Underbelly: Series 1
TV drama
Channel 9
8-May-08
4
Packed to the Rafters: Season 1
TV drama
Universal
2-Dec-09
5
Sound Relief
Music
Universal
8-May-08
6
Carl Barron: Walking Down the Street
Light ent.
Beyond
5-Aug-09
7
The Wiggles: Go Bananas
Children’s
ABC
19-Mar-09
8
McLeod’s Daughters: The Complete Saga Box Set
TV drama
Sony
3-Dec-08
9
The Castle: Re-mastered and Re-plastered
Movie
Roadshow
6-Nov-08
10
McLeod’s Daughters: Season 8
TV drama
Sony
5-Nov-08
11
Australia (Blu-ray)
Movie
Fox
1-Apr-09
12
Knowing
Movie
Icon
29-Jul-09
13
Underbelly: Series 1: Steelbook
TV drama
Channel 9
6-Nov-08
14
Happy Feet
Movie
Roadshow
26-Apr-07
15
Love the Beast
Documentary
Madman
15-Jul-09
16
AFL Premiers 2009: Geelong Cats
Sport
Visual Ent. Group
21-Sep-09
17
Carl Barron: Volume 1
Light ent.
Punchline
2-Jul-07
18
The Wiggles: Big Big Show Live in Concert
Children’s
ABC
4-Jun-09
19
The Wiggles: Hot Poppin’ Popcorn
Children’s
ABC
3-Sep-09
20
The Hollowmen: Series 1–2
TV drama
Roadshow
4-Dec-08
Source: Screen Australia

 

 

 

 

 

 

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