Big Brother down but not out
Fewer people watched Big Brother on the Nine Network this year than the show attracted in its final season on Network Ten in 2008.
There was a drop of 12% in all people viewing on last year’s levels while the 16-54 demographic was off by 10%, according to Fusion Media.
“Nevertheless it will be back on Nine in 2014 as it supplies attractive demographics, and more importantly, 110 hours of prime time television,” Fusion Media noted.
Last year the Southern Star show delivered an average consolidated audience of 1.02 million on Nine, which was up 9% on the final season on Ten.
This year in live audiences Big Brother was down by 13% in all people and 10% in 16- 54. That age group accounted for 68.51% of total viewing versus 66.66% in 2012, so the demographic reach narrowed slightly.
“Considering the volume of hours, this is a moderately good ratings success but certainly no blockbuster, “Fusion Media said.