Cutting Edge produces SFF 2012 promo
Press release from Cutting Edge
What do you get when you combine a nun, cowgirl, arctic explorer, warrior archer and zombie beauty queen? It’s Sydney Film Festival’s 2012 promo ‘Infinite Stories’ – a global showcase without leaving your seat. Directed by Scott Otto Anderson of Photoplay, the colourful set design and endtag animation carry over from Boccalatte’s SFF poster art and design. Portrait photographs shot by Helen White with vibrant coloured gels of 25 archetypal film “characters” provided inspirational palette for the visuals.
Cutting Edge Sydney were on hand to deliver a kaleidoscopic cornucopia of colour and movement on the quirky piece – the animated endtag is a cascade of colour that not only emphasises the infinite nature of these stories, but echoes the motion of celluloid film through a projector as the photos stream though space towards the all-encompassing SFF cube device.
“The promo is impossible to ignore and puts smiles on faces immediately. It’s fun, it’s filmic and helps us be noticed and stay noticed’, said Craig Donarski, Marketing Manager of the Sydney Film Festival.
Colourist Scott MacLean and Editor Joe Morris brought the spot to life with sound design ideas and an extra level of chromatic vibrance, while Flame Artist Scott Geersen stabilised and digitally re-filmed the camera move, blended a multitude of grade passes and added lighting effects to highlight each character. Flame and Nuke worked together to augment the zombie – just a little. The result is a promo that personifies the broad diversity of the festival’s expansive program for 2012.
“We’re thrilled to partner with the Sydney Film Festival for the first time ever”, said Sharon Pearson, Executive Producer at Cutting Edge. “We can’t wait to feast on the films and are proud to support such an iconic event”.