EZYFLIX.TV WINS RACE TO LAUNCH WITH CHROMECAST IN AUSTRALIA
The fast-growing video-on-demand and download-to-own provider has trumped Telstra, Foxtel and Quickflix in integrating its service with Chromecast, allowing users to access and cast more than 1500moviesand television episodes, including all the latest releases from major Hollywood studios.
Users simply connect the USB-sized Chromecast device to a spare HDMI port on their big screen TV to watch their favourite movies and television shows using EzyFlix.tv's Chromecast-compatible apps forAndroid (including Samsung Galaxy) smartphones and tablets, Apple iPhone and iPad devices as well as PC and MAC.
Craig White, CEO and co-founder of Access Digital Entertainment, the company behind EzyFlix.tv, says Chromecast is a streaming device that will change the way Australians watch online video content.
“Chromecast is a game changer for the consumer because it delivers convenience, content availability and value. EzyFlix.tv in partnership with Chromecast unequivocally offers the best value way Australians can watch new release movies on their home screens,” said White.Chromecast only became available in Australia two weeks ago but White says EzyFlix.tv has been preparing for its entry for some time.
“Our technical specifications for delivery have been given the big tick by the major Hollywood studios and we have worked hard to ensure our extensive film library is fully compatible.That foresight and groundwork has paid immediate dividends and we are proud EzyFlix.tv is the first to make its service available on Chromecast,” he said.
EzyFlix.tv's focus is the 4.8 million “millennials” in Australia whom White describes as "the generation that popularised social media and second screening”. The 20-34 year-olds also view the least amount of linear TV while watching the highest amount of video-on-demand online.
“EzyFlix.tv is a 21st Century video store for tech-savvy millennials and modern families, and we now provide them with more than1500Chromecast-compatible movies and television episodesto rent or buy in standard and high definition, including the latest releases from the major Hollywood studios,” said White.
White said his year-old company is excited about the potential to make further inroads into capturing entertainment fans who have sidestepped subscription services and television.
“There are almost five million homes without Pay TV but nearly 90 per cent have internet access, and before now, they haven’t had easy access to video-on-demand on the big screen at home.
“We provide a real choice – EzyFlix.tv is not a subscription video-on-demand service and has no monthly fees or lock-in contracts. We allow customers to buy the films and TV shows they love from $2.99, or casually rent new release movies for $5.99 without any monthly obligations or subscription.
“It’s a model that puts the consumer firmly in control of their entertainment options and that level of independence and power is great news for our growing business.”