Jameson IF Awards Sydney welcomes 2011 hair sponsor Moroccanoil

30 September, 2011 by IF

Press release from 6dc/IF Awards

The Jameson IF Awards Sydney are proud to welcome Moroccanoil® as the 2011 hair sponsor. With their reputation as the originator and leader in the professional Argan Oil hair product category and their cult following status amongst the film and television industries for their salon exclusive products, Moroccanoil® is the ideal product to get red carpet ready, making it the perfect hair sponsor for the awards.


Haircare Australia introduced to the Australian market the luxury Moroccanoil® brand in 2009, the fastest growing independent company in the global professional salon industry. A backstage ‘fixture’ found in the hands of top session stylists, Moroccanoil® products are frequently used for Awards shows including the Academy Awards, The Golden Globes, Independent Spirit Awards and now the Jameson IF Awards Sydney.

Top stylist, Jesse Boag, has been appointed Educator here in the Australian market for Moroccanoil® and will lead the hair team in styling for the red carpet at this year’s Jameson IF Awards Sydney. Boag said, “I am really excited to be working on the IF Awards and to be given the opportunity to style some of Australia’s greatest talent. It is also an honour to be representing a brand of such amazing international credentials.”

“Moroccanoil® is excited to be the official partner of the Jameson IF Awards Sydney 2011. We appreciate the opportunity to support home grown and emerging talent in the Australian film industry.” David Krzypow, Director of Marketing, Moroccanoil®

Moroccanoil® products grace the heads of some of Hollywood’s hottest celebrities including Salma Hayek, Marion Cotillard, Renée Zellweger and Debra Messing, as well as some of Australia’s own home-grown talent including Miranda Otto, Jessica Marais, Emma Booth, Jodi Gordon, Natalie Imbruglia and Sophie Thomas (Falkiner).

“Moroccanoil® is a wonderful addition to our partnerships for the 2011 Jameson IF Awards Sydney, bringing an established reputation as a fantastic product, much-loved by film stars and stylists alike. The Awards will provide a winning opportunity to showcase Moroccanoil® at our exclusive pre-awards hair and makeup marquee where the stars will be styled ready for the big night, using Moroccanoil® and M.A.C products.” Annie Parnell, IF Awards Producer

The 2011 Jameson IF Awards Sydney, hosted by the multi-talented Eddie Perfect, will be held at the iconic Sydney Luna Park on Wednesday 16th November. The only People’s Choice Awards for Australian film and creative talent, tickets to the 2011 awards are available online at www.ifawards.com