MasterChef Australia will return to Network Ten in the coming weeks, backed by some of Australia’s highest profile companies, including returning principal partners Qantas, Nando’s Australia and Fonterra Australia.
Network Ten today announced Qantas, Nando’s Australia and Fonterra Australia had joined previously announced principal partners Coles, Sunbeam Corporation and Fiat Chrysler. Network Ten’s Chief Sales Officer, Barry O’Brien, said: “We are very pleased that some of the highest profile brands in Australia have chosen to activate significant and extensive integration opportunities with the 2013 season of MasterChef Australia.
“MasterChef Australia is a platform unlike any other, consistently delivering integrated, unique and tailored opportunities for our partners and sponsors.” Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said: “Qantas is pleased to partner with MasterChef Australia for the fourth year.
MasterChef Australia has been a great platform for us to showcase our premium food and wine offering and our lounge and inflight experiences. We look forward to carrying the teams to new and exciting destinations across our domestic and international network again this year.”
Nando’s Australia Marketing Manager, Nicole West, said: “Nando’s is delighted to be back on board with MasterChef Australia for a second year. MasterChef Australia’s dedication to quality and interesting food is a great fit for Nando’s as we pride ourselves on precisely the same values. We’re looking forward to replicating the outstanding results we achieved in 2012.”
Fonterra Australia’s Brand Development Manager, Dean Crawford, said: “Perfect Italiano and Western Star are excited to be partners with MasterChef Australia again for a fifth season – two of Australia’s favourite food brands teaming up with the food show that’s inspired so many Australians to try cooking something new and different.”
Riviana also joins the MasterChef Australia family as a major digital sponsor of the official website, masterchef.com.au. Riviana Marketing Manager, Georgina Vergunst, said: “Riviana and our Always Fresh brand is very excited to be associated with the 2013 series of MasterChef Australia as a major digital sponsor.
“The MasterChef Australia digital platform provides us the perfect opportunity to reach consumers and food lovers who appreciate good quality and authentic product offerings.”
Qantas, Nando’s Australia and Fonterra Australia have also committed to extending their partnerships to the MasterChef Australia website.
masterchef.com.au is Network Ten’s most popular show website. Across the 2012 series, more than 26.4 million page views, 12.3 million video views and over 2.7 million unique browsers were recorded.
MasterChef Australia is coming soon to Network Ten.