Network Ten Launches Online Advertising Innovation
In an industry first, Network Ten has joined forces with content replacement technology provider Yospace to create new opportunities for marketers in the live streaming channels it will launch for the XXII Olympic Winter Games in Sochi, Russia.
Network Ten’s industry leading digital platform tenplay will run eight simultaneous live streams during the Games, which start on February 7.
Two of the streams will carry all of the action live as broadcast on TEN and ONE. There will also be six dedicated live streams direct from Sochi.
Working with Yospace, Network Ten will offer seamless and frame accurate replacement of the broadcast advertising in the live streams from the Games.
Network Ten will continue to work with Yospace after the XXII Olympic Winter Games end on February 24.
Network Ten Chief Sales Officer, Louise Barrett, said: “This represents the first time an Australian media company has offered live ad replacement or insertion in online streams – and we are delighted that we can do it in our coverage of the spectacular Sochi 2014 Olympic Winter Games.”