Ben Ulm.

Producer Ben Ulm joins ITV Studios Australia on May 5 in the newly created position of head of content, reporting to managing director Anita Jacoby.

Ulm has been head of factual entertainment at WTFN since 2009 and before that was an executive producer of FremantleMedia’s The Farmer Wants a Wife.

He’s Jacoby’s first key hire since she took the post last September, succeeding Leonie Lowe who set up her own production outfit after more than 11 years with the British-owned company.

“Ben is unquestionably one of the best in the business and he will play a pivotal role in the next phase of growth of ITV Studios Australia,” said Jacoby. Ulm will work closely with Jacoby to grow the content business with networks in Australia, New Zealand and Asia.

Currently ITV Studios Australia is producing series 2 of the Matt Moran-hosted Paddock to Plate for The LifeStyle Channel and Shaun Micallef's Mad as Hell for the ABC.

At WTFN Ulm was executive producer of The Living Room and Bondi Vet. He developed and produced Keeping up With The Joneses, Bollywood Star and Tony Robinson Explores Australia.

“It’s a rare opportunity to be able to join a brand like ITV. Drawing on my passion for developing and making television, I look forward to adding my two cents worth to the mix, and collaborating with Anita,” he said.