PFTC out, Screen Qld in
Press release from Screen Queensland
Premier and Minister for the Arts Anna Bligh has announced a new name for Queensland’s film and television agency.
"Screen Queensland is the new name for the former Pacific Film and Television Commission (PFTC)," Ms Bligh said.
"This new name reflects a focus on the Queensland screen industry by putting the name of our state squarely in the spotlight and underscoring our commitment to develop a thriving screen industry with social, cultural and economic benefits for the state.
"In the international marketplace the new name will create a solid connection with Queensland and our remarkable facilities, locations and talented industry, all of which market Queensland as a location of choice to the world."
Ms Bligh said the addition of the word ‘screen’ in the name recognised the evolution of the Queensland screen industry, with entertainment now delivered in many forms including platforms such as mobile phone and internet and no longer restricted to film and television.
Screen Queensland CEO Maureen Barron said the new name continued an important transitional process for the company, which also included in-depth industry consultation, a review of screen support programs and continued success on an international scale.
"Our new name reflects our commitment to supporting the vibrant Queensland screen industries and promoting them to the world," Ms Barron said.
Visit www.screenqueensland.com.au for more information.