Press Release From Access Public Relations
SBS Chief Operating Officer, Richard Finlayson, today announced two key promotions in the SBS Sales team.
Adam Sadler, who is currently NSW Sales Manager, has been promoted to the newly-created position of National Sales Manager. In this role, SBS Sales teams in NSW and Victoria , as well as the The Stenmark Organisation outsourced sales representation in Queensland, South Australia and Western Australia, will report to him.
In addition, SBS Sales’ current National Manager, Client Solutions, Jemma Enright, will expand her role to include Trade Marketing and becomes National Manager, Client Solutions and Trade Strategy.
“Both Jemma and Adam have done outstanding jobs in their current roles so, while we continue the recruitment process for a new Director, Media Sales, it made sense to broaden their responsibilities and increase our market presence with these positions,” Finlayson said.
“Adam is highly regarded in the commercial market and his leadership of the NSW sales team has helped us achieve record partnerships for key events including the Tour de France as well huge growth in our major verticals, like food and football.”
Sadler has worked with SBS for six years, the first four with The Stenmark Organisation, before moving in-house in 2009.
Finlayson said Jemma Enright had helped steer SBS to be regarded as an activation and ideas generator in the industry and now takes on the responsibility of developing a strong brand positioning for SBS Sales.
“Building our capacity to develop genuine creative solutions for clients is critical to our strategy and Jemma has been pivotal in achieving significant growth in our income from sponsored properties,” he said.
Enright joined SBS last year and has 14 years experience in the media industry. Prior to SBS, she was Communications Director for DAVINCI-Selectwork, where she drove strategic brand and media solutions for clients including AUSTAR and Mercedes-Benz.
Last month, SBS announced that Sales Director Mark Fairhurst would leave the organisation in November. A search is underway for his replacement.