SBS donates $2mil to charity
[Press Release by Access PR]
SBS will create a Foundation to be custodian of $2 million worth of television airtime which will be donated to support charities and charitable causes, SBS Managing Director Shaun Brown announced yesterday.
“While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits,” Shaun Brown said.
“SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS’s Charter.
“A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period.”
SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including:
Applications for support from the SBS Foundation close at 5pm on Friday 27 February 2009 and the successful charities will be announced before 1 April 2009.
The guidelines for the SBS Foundation can be found at www.sbs.com.au/future.