SBS invites Australian fimmakers to Join In

23 June, 2014 by Press Release

SBS has partnered with to invite Australian filmmakers to Join in, by exploring and celebrating in film what it is to be an Australian today.

Filmmakers are invited to creatively interpret SBS's Join in invitation and create engaging films highlighting what it is to be Australian. This project is a call to all Australians to Join in by exploring and celebrating what it is to be an Australian in all our richness and diversity.


Join in is SBS’s new brand initiative informed by SBS’s unique Charter to reflect Australia’s multicultural diversity by encouraging all Australians to connect with SBS as a place for cultural exchange. All films must be 60 seconds or less, produced in Australia and uploaded via the campaign page on Genero:

In an effort to support independent filmmakers to engage in the conversation of diversity in Australia, nine selected filmmakers will share in a production pool of $30,000, and these films will be used as part of SBS's Join in campaign on, SBS's social media channels and possibly on SBS Television.

Join in invites all Australians to experience, explore and celebrate diversity in all its forms.

Join in with SBS and celebrate the diversity that makes Australia great.

About Genero is an Australian company that connects a global filmmaking community of 280,000 filmmakers with clients looking for high quality video content, quickly and affordably. They offer a range of innovative approaches to generating and sourcing video content and their past clients include global brands and agencies, record labels and some of the biggest music artists in the world. They've generated over 6,000 videos for clients. For more info:

More more information and a detailed brief, visit