SBS sets launch for Food Network
SBS will dish up a 24/7 menu of everyday food inspiration when it launches its new channel dedicated to the world of food on Tuesday November 17.
Food Network will be available to all Australians across the country for free when it goes live from 1pm AEDT.
Serving up an appetising selection of food programs handpicked from around the world, Food Network is set to entertain and inspire Australia’s many everyday food lovers. Cooking programs featuring some of the world’s most popular food personalities will get people around the country slicing, dicing, stirring and sizzling, and tastebuds will tingle as audiences are taken on culinary adventures across the globe.
Announcing the details of the channel earlier today, SBS Managing Director Michael Ebeid said: “SBS has a proud reputation for delivering distinctive food programming that allows Australians to delve into different cultures, and today we’re excited to reveal the next course in our food menu. Food Network will offer a taste of something more, with a focus on simple, authentic and accessible everyday food inspiration from around the world, available all day, every day, across platforms, and for free.”
Curtis Stone will be a star ingredient in Food Network’s programming mix with several of his shows. The passionate Aussie chef is set to get mouths watering and adrenalin pumping across the country with his sun-and-surf-inspired series Beach Eats USA, along with his hit, high risk cooking competition series Kitchen Inferno, and his much-loved Australian series, Surfing the Menu.
Other program highlights include home cooking inspiration with Rachael Ray’s 30 Minute Meals and Giada at Home; food-inspired travel and culinary adventure programs Reza: Spice Prince of Vietnam, Bizarre Foods with Andrew Zimmern and Diners, Drive Ins & Dives; and gastronomic food entertainment including the hugely successful Chopped hosted by Ted Allen, sourced through an output deal and licensing agreement with Scripps Networks Interactive, the world’s leading producer of high quality engaging lifestyle content.
Scripps Networks’ global lifestyle media portfolio includes popular brands Food Network, Cooking Channel, Asian Food Channel, Fine Living Network, Travel Channel, HGTV and DIY. Scripps Networks are supplying programming from across the food category including food-inspired entertainment and travel, and home cooking from all around the world.
Alongside this enticing mix of global content, Food Network will also feature some of SBS’s locally made programs starring some of Australia’s favourite foodie faces.
SBS Chief Content Officer Helen Kellie said: “We know how much Australians love our food – preparing and sharing meals with family and friends is at the heart of modern Australian culture. Our audiences tell us there’s an appetite for something fresh and different on TV. Food Network will offer everyday food inspiration for all Australians, with accessible cooking using simple ingredients, and food-inspired entertainment and travel for all of the family.”
Food Network Channel Manager, Chris Keely said: “Whether it’s learning tips and tricks from trusted kitchen masters like Curtis Stone and Rachael Ray, exploring all that’s weird and wonderful as we explore the world’s cuisine with personalities like Reza Mahammad, Andrew Zimmern and Guy Fieri, or getting your thrills with the likes of Ted Allen, Alton Brown and Bobby Flay as they put aspiring cooks to the test, Food Network will be home to some of the most popular programs in this genre.”
Food Network is also inviting Australian audiences to share their own food adventures and endeavours on social media. Whether it’s a fantastic feast created for family, a delectable dessert whipped up for friends, or just a sensational spaghetti bolognese, share a photo on Facebook, Twitter or Instagram using the hashtag #MyFoodonTV and it could appear on the channel.
Food Network will broadcast 24 hours a day, seven days a week, and will be available on free-to-air channel 33. All programs will also be available online on SBS On Demand.