Advertising revenue for subscription television has seen an increase of more than seven per cent, according to a report compiled by Ernst & Young.

The report, which was prepared for the Australian Subscription Television and Radio Association (ASTRA), found that net ad revenue grew by 7.4 per cent from financial years 2010 to 2011 – totalling $180, 076, 820 from January 1 to June 30 2011.

While this is an increase of 3.4 per cent from last financial year's corresponding period, it is down from the net ad revenue of $205,844,792 made between July 1 and 31 December 2010.

“Even in a cautious market, subscription television continues to provide advertisers with the opportunities to reach targeted audiences," said ASTRA CEO Petra Buchanan in a statement.

Subscription TV reaches more than six million people on a weekly basis.

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