Ten and Microsoft strike Australian partnership
Network Ten and Microsoft today announced the launch of the Network Ten Xbox app, the first commercial free-to-air network video on-demand application available through Xbox in Australia.
The Network Ten Xbox app gives Xbox Gold LIVE users instant access to a library of more than 25 programs including Offspring, The Graham Norton Show, Bondi Vet, Bondi Rescue, The Living Room and Totally Wild, meaning consumers with an Xbox console will never miss a moment of their favourite local and international hit shows from TEN, ELEVEN and ONE.
The Network Ten Xbox app will also update with the latest news from TEN News At Five and TEN Late News as it breaks.
Network Ten’s Chief Digital Officer, Rebekah Horne, said: “We are delighted to be the first Australian commercial free-to-air network to join forces with Xbox to provide its consumers with new entertainment, comedy, reality and news content.
“This is the first product release in Ten’s TV anywhere strategy. Our goal is to deliver a TV experience anywhere that consumers are engaging with video content. Ten’s TV anywhere strategy will be realised over time by a number of product releases across different
platforms and devices,” she said.
Microsoft Australia’s Interactive Entertainment Business Lead, Jeremy Hinton, said: “We are thrilled to be adding Network Ten content to the Xbox platform and our content library. “Our aim is to provide Australian Xbox LIVE members with the best and most popular
television content, alongside movies, music and games, and now they will be able to access some of Australia’s highest rated local and international shows,” he said.
Network Ten’s new agreement with Xbox expands the reach of its popular online catch-up viewing service, which is available through www.ten.com.au and has recorded more than 20 million video views so far this year.
The Network Ten Xbox app will be available to existing Xbox Gold LIVE console owners from Wednesday, July 10.