The Block finale attracts more than 4 million viewers

02 July, 2012 by IF

Press release from Channel Nine Publicity

The grand finale of The Block captivated audiences last night and holds the title as the second most watched program of 2012.

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An astounding $1,843,001.01 in prizemoney – a record amount for Australian television – was given away to the four couples who have now become household names after spending 11 weeks transforming a series of derelict terrace houses in South Melbourne before our eyes.

Across the 5 City Metro, The Block – Winner Announced secured a massive peak Total People audience of 3.047 million, with an average of 2.969 million viewers tuning in to see Newcastle couple Brad Cranfield (30) and Lara Welham (30) pocket a record win of $606,000.

The National (5 City Metro and Regional) for The Block – Winner Announced saw the peak audience grow to 4.258 million and the average to 4.161 million viewers.

The Block– Winner Announced was easily the No.1 show of the night across the 5 City Metro, along the East Coast, in Sydney, Melbourne, Brisbane, Perth and in Adelaide with all demographics.

In Sydney The Block– Winner Announced secured a peak audience of 874,000, with an average of 860,000. In Melbourne, the peak was 1.039 million, while the average audience was 1.026 million. In Brisbane, it achieved a peak of 554,000 and an average of 543,000. The peak audience in Adelaide was 294,000, with an average of 270,000. And in Perth it secured a peak of 305,000 and an average of 270,000.

The Block – Auction, which saw no couple walk away with less than $355,000, was the second most watched program of the night right across the 5 City Metro and in all capital cities with People 25-54, 18-49, 16-39.

The Block – Auction peaked with 2.969 million Total People and secured an average of 2.561 million viewers across the 5 City Metro.

After five series, The Block is now more popular with viewers than ever. The 2012 series of The Block boasted year-on-year audience increases across all key demographics:

People
25-54 People
18-49 People
16-39
2011 season average 782,509 728,784 485,326
2012 season average 796,543 761,227 519,916
Difference â–²1.8% â–²4.5% â–²7.1%
Source OzTAM. Excludes Friday Episodes. All figures are consolidated data, except 2012 Episodes from June 24 to July 1, which are overnight figures only.

It was announced at the conclusion of last night’s program that an “All Stars” series of The Block would air next year, featuring former Block couples.

 

 

 

 

 

 

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