The Hurt Locker tops Quickflix movie rentals in 2010

11 January, 2011 by Brendan Swift

The Hurt Locker was Australia’s most popular home movie title last year, according to an analysis of Quickflix’s record 2.2 million online DVD rentals in 2010.

The Oscar-winning film about the Iraq war closely followed by Sherlock Holmes and The Time Traveller’s Wife.

Advertisement

The most popular Australian title, indigenous musical Bran Nue Dae, posted just over half as many requests as The Hurt Locker, and was followed by vampire flick Daybreakers and war film Beneath Hill 60.

Among television titles, the Ryan Kwanten vampire series True Blood took out the top two positions followed by musical Glee.

The survey also found that drama was a more popular genre than comedy (25.6 per cent of requests compared to 17.8 per cent) while James Cameron's Avatar was the most popular film in the Blu-ray format (and the fourth most request movie title of the year).

More than two-thirds of customers requested the Blu-ray format in 2010 compared with the prior year, according to the results.

Quickflix stocks over 43,000 movies, TV series, documentary and sporting titles across 400 genres. It rented 2.2 million titles to customers last year compared to 1.65 million in 2009.

Top Quickflix Films 2010
1 The Hurt Locker (Roadshow Entertainment) 26,687 requests
2 Sherlock Holmes (Roadshow Entertainment) 24,840 requests
3 The Time Traveller's Wife (Roadshow Entertainment) 24,529 requests
4 Avatar (20th Century Fox) 24,413 requests
5 Alice in Wonderland (Disney) 24,360 requests
6 The Blind Side (Warner Bros.) 24,195 requests
7 Shutter Island (Paramount Home Entertainment) 23,984 requests
8 It's Complicated (Universal Pictures) 23,966 requests
9 Julie and Julia (Sony Pictures) 23,629 requests
10 The Girl With The Dragon Tattoo (Roadshow Entertainment) 22,990 requests

Top Quickflix Australian Films 2010
1 Bran Nue Dae (Roadshow Entertainment) 14,985 requests
2 Daybreakers (Sony Pictures) 12,439 requests
3 Beneath Hill 60 (Paramount Home Entertainment) 12,417 requests
4 Animal Kingdom (Madman Entertainment) 12,367 requests
5 Charlie and Boots (Paramount Home Entertainment) 9,950 requests
6 Beautiful Kate (Roadshow Entertainment) 9,729 requests
7 The Boys Are Back (Roadshow Entertainment) 9,608 requests
8 Wog Boy 2 (Paramount Home Entertainment) 7,672 requests
9 Balibo (Madman) 6,660 requests
10 I Love You Too (Roadshow Entertainment) 5,654 requests

Top QuickflixTelevision Titles 2010
1 True Blood S2 (Warner Bros./HBO) 2,322 viewings
2 True Blood S1(Warner Bros./HBO) 1,939 viewings
3 Glee S1 Vol 1 (20th Century Fox) 1,930 viewings
4 Mad Men S1 (Sony Pictures) 1,877 viewings
5 Mad Men S3 (Sony Pictures) 1,446 viewings
6 The Pacific (Warner Bros./HBO) 1,221 viewings
7 Family Guy – Something Something Dark Side (20th Century Fox) 1,202 viewings
8 Underbelly S3 (Roadshow Entertainment) 1,173 viewings
9 Mad Men S2 (Sony Pictures) 1,171 viewings
10 Underbelly S1 (Roadshow Entertainment) 1,027 viewings

Top 10 Quickflix preferred genre list
1 Drama 2,808,680 requests (25.6%)
2 Comedy 1,945,476 requests (17.8%)
3 Action 1,441,448 requests (13.2%)
4 Television 965,013 requests (8.8%)
5 Romance 943,536 requests (8.6%)
6 Thriller 838,448 requests (7.6%)
7 Family 747,221 requests (6.8%)
8 SciFi 472,425 requests (4.3%)
9 Animated 453,593 requests (4.1%)
10 Horror 344,312 requests (3.1%)

 

 

 

 

 

 

.