Tina McIntosh named Nickeloden’s director of marketing & commercial partnerships

21 February, 2012 by IF

Press release from Nickelodeon

Tina McIntosh has been appointed the new Director of Marketing and Commercial Partnerships for Nickelodeon Australia and New Zealand, announced today by Ben Richardson, Vice President and General Manager of Nickelodeon Australia and New Zealand. Commencing March 26, McIntosh will be responsible for promoting Nickelodeon’s channels and their brands to consumers, carriers and advertisers.


The new appointment marks an internal transfer within Viacom International Media Networks, with McIntosh moving across to the vacant role in kids’ entertainment after working in music and comedy.

Seen in over 2.3 million Australian television homes, Nickelodeon Australia is a joint venture between Viacom International Media Networks and XYZnetworks. As Director of Marketing and Commercial Partnerships, McIntosh will work closely with all departments to develop brand profile and reputation for innovative creativity amongst key constituents, and build strategic marketing partnerships to drive distribution and revenues. McIntosh will also become a member of Nick’s Global Marketing Council, which works with all brand partners to achieve common goals, and provide support for Nickelodeon’s sales, live events and consumer products businesses.

Ben Richardson commented, “Tina has proven that she possesses an amazing ability to rally people around everything she does, and we welcome her well-honed marketing expertise to the world of kids. I’m confident that she’ll lead Nick and Nick Jr. to a wealth of new opportunities and keep us top of mind as the number one destination for kids and families.”

“I’m now ready to take on new challenges and it’s great to be able to do so within the Company,” said Tina McIntosh. I can’t wait to embrace my inner kid at Nickelodeon and work with the team that has made it the number one kids’ channel in Australia, while playing a pivotal role in driving their business forward.”

Having joined Viacom International Media Networks in April 2011 as the Director of Marketing and Communications for MTV and Comedy Central, McIntosh successfully drove consumer awareness campaigns for properties such as Jersey Shore, Geordie Shore, the Optus One80 Project, and the launches of MTV Hits and MTV Classic channels in New Zealand. She also spearheaded the New Zealand marketing of Comedy Central’s exclusive premiere of Angry Boys and the original Comedy Central Roast of Murray Mexted, all of which were were contributors to a string of successes for Comedy Central in New Zealand.

McIntosh comes to Nickelodeon with a background spanning several sectors of the media industry, which includes roles at EMI Music, Movie Network Channels, The Television Corporation International, PBL Media and Emap Advertising.