Sydney, Australia – 27 May 2014: Australia’s newest commercial entertainment services agency, Intersection, has announced an exciting new partnership with Tropfest, the world’s largest short film festival, offering innovative live engagement opportunities for brands, agencies and marketers.
The iconic festival, with humble beginnings in a Darlinghurst café in 1993, attracts a live national audience of 150,000 on a single night in December, and has expanded internationally to include standalone competitions in New Zealand, South East Asia, New York and the Middle East.
Michael Laverty, Managing Director of Tropfest, said he was thrilled to work with the new agency.â€¨
“In a rapidly changing market, Intersection’s expertise will be invaluable to the development of Tropfest’s partnership offering. For 22 years we have connected brands with an enormous audience of young and savvy festival-goers. In 2014 we’re excited to raise that bar even higher and offer our partners even more unique and powerful ways to engage with our global Tropfest community”.
Shae Constantine, Managing Director and Co-Founder of Intersection, said the focus would be on enhancing the many different levels of the Tropfest experience to the audience, sponsors and marketers alike.
“Together Tropfest and Intersection have an opportunity to re-define the sponsorship space,” he said. “We are proactively developing the experience for all stakeholders – from gourmet pre-orderable picnic hampers, to a fresh creative suite of top line sponsor options, to corporate entertainment and VIP opportunities. We’ll also be working on a vast variety of activations from beverage pourage rights, pop-up bars and a festival food village to on-ground activation and all major presenting partners overall.”
As a commercial entertainment services and talent management house, Intersection is a sister company to content strategy and production house KONTENTED and emerging artist management agency FOSTERED. Intersection specialises in music, brand activation and commercial rights in content and events.
Kate Edwards, founder of all three companies said Intersection had developed a fresh and genuine precinct in which marketers had space to play.
“This event is steeped in authenticity and heritage,” she said. “This is a truly altruistic offering, not often do brands and marketers get the opportunity to develop creative ideas in conjunction with one of Australia’s most famous and well attended annual cultural events – and most importantly, there are very few chances to activate a brand in a unique and targeted way to 100,000+ people.”