US director Saman Keshavarz joins Engine

30 November, 2011 by IF

Press release from Well Above

Engine has announced that the multi-award winning US director Saman Keshavarz has joined their stable. Keshavarz, who burst onto the world stage winning awards for TVCs and music videos he shot for Canon and Cinnamon Chasers’ Luv Deluxe while still at art school, has been described as a creative genius by those he has worked with.


Engine EP Adam Wells said, “Saman is a truly unique creative force. His personal take on non-linear storytelling really is like nothing you have ever seen before. Saman also uses a very quick, off-the-hip shooting style which makes all of his work incredible engaging for the viewer. We are delighted and very excited to have Saman on board with Engine.”

Last year Keshavarz won the 2010 Clio Best Commercial, 2010 Gold Addy, 2010 Emmy Outstanding Commercial and 2010 YDA Cannes Silver for the TVC Game of Digital Freeze Tag he created and shot using Canon EOS and Powershot cameras.

Meanwhile the music video he shot for Cinnamon Chasers’ Luv Deluxe achieved over 1,000,000 views online within a week, saw the young director nominated and then go on to win the prestigious South by Southwest festival in the USA and was an official selection for both the 2010 Saatchi & Saatchi Directors' Showcase and 2010 Vimeo Awards.

Keshavarz said, “I have many influences in my life, everyone from Hideo Kojima, Kubrick, Soderbergh and Fincher to Spike Jonze. This means my style and my work is pretty intense and energetic for the most part. I have a saying with my peers, "I want somebody to watch this and say – Hell Yeah!" But, I guess I like stuff to be provocative, crazy, fun, unique. Oh and I hate cliches. I like breaking classic and tired stuff and putting it back together with more vibrancy and excitement – but most importantly I just want to make compelling work. The Australian and Asian markets are so unique and different in comparison to the UK, European and US ones. I am flattered that a company like Engine is into my stuff and are here to back me up. The Asian market is crazy because it moves faster than anybody else and unless you’re a heavy hitter old school director, not much work reaches them unless you got a company like Engine selling your ass!”

To see Saman Keshavarz’s Canon Freeze Tag commercial go to:

To see Saman Keshavarz’s Luv Deluxe music video go to:

To see Saman Keshavarz’s viral for Coca-Cola Burn go to:

For more of Saman Keshavarz’s work go to: