Viewing on multiple screens accelerates

27 June, 2013 by Don Groves

More than a quarter of Australian homes have four screens- TV, computer, smartphone and tablet- but 93% of broadcast TV viewing is live, according to the latest Australian Multi-Screen Report.

The report found 27% of Australian homes have four screens, up from 16% a year ago. Internet connected TVs are now in 21% of homes (up from 15%). Some 53% of homes have PVRs and 13% have two or more of those devices.

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People watched an average 92 hours and 39 minutes of TV per month in the first quarter of 2013, with 93% viewing live. Playback viewing within seven days of broadcast accounted for 6 hours 48 minutes.

The percentage of homes with tablets has more than doubled in the past year, from 15% to 31%. Some 98% of homes have converted to digital terrestrial television, while 11.4 million Australians watch some video (both TV broadcast and non-broadcast content) online via a PC or laptop each month: an average of 6 hours 43 minutes per month.

The report combines data from the OzTAM and regional TAM television ratings panels and Nielsen’s national NetView panel and Consumer and Media View database.

Deborah Wright, Regional TAM chair, said: “The latest Multi-Screen Report shows TV at the centre of an increasingly connected Australian household. While people watch around three hours of television a day on the traditional TV set, they are also embracing other devices to suit the occasion and enhance their viewing experience.

“This creates rich opportunities for media owners, content producers and marketers to engage audiences across multiple platforms and keep viewers close to the content.”
 

 

 

 

 

 

 

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